This show is not only the highrst rated, but also the longest-running daytime show in the U.S. However, Oprah Winfrey said she would not renew her contract in 2001. This show was named as one of the best shows in the 20th century by Time magazine. It is still a very influential show, especially with women, as many of the topics find their way into American pop-cultural consciousness. Her first shows were mostly flirting with sensationalism, and Oprah decided later on to deal with more positive and spiritually uplifting experiences. On average, 8.5 million Americans watch her show on a daily basis.