The Early Learning Centre group began in the middle of the 70's in the United Kingdom. It counts now more than 200 stores on the large island and some 80 other sites in nearly 20 different countries through the globe. What makes the force of the ELC, as call familiarlyby their users, it is the user-friendliness of the places. One can take a toy from its box and try it in order to make sure that it is appropriate for the child for who it is intended. Moreover, the customers can go regularly in one of the ELC to test innovations and to familiarize themselves with the toys and the games sold on the spot. The customers also profit from many advises from experts on the spot. In short, a place where you will find anything to please the younger ones.